Charles Guilhon
TRILINGUAL MANAGER WITH OVER 10 YEARS' EXPERIENCE, STRONG ANALYTICAL, PRESENTATION AND COMMUNICATION SKILLS PROPOSING HIS CONSULTATIVE SALES' EXPERTISE
EXPERIENCE
Key Account Manager
Norac Foods | Premium Foods
Jan. 2020 - July 2022, Paris, FR
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PREMIUM FOODS SOLUTIONS is a French food group with a staff of 650 employees, specialised in the production of fresh and frozen products and their distribution to the foodservice and retail sectors. The group has R&D and industrial expertise in crepes / pancakes, world food, vegetable antipasti and spreads.
As the Export Key Account Manager, I was in charge of managing the relationship with existing key accounts as well as creating and developing relationships with new customers abroad, with a particular focus outside of Europe. In addition to the export activity, I have been entrusted an historical key account on the domestic market (leading freezer centre).
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Achievements
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reached the turnover objective in 2021 despite a challenging economic context
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achieved a 35%-growth in turnover over H1 2022
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launched a reference with a new customer for an annual additional turnover of >1M€
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secured the first own-label listing of the group in Asia, with a leading retailer
Consultant
Socrate Limited
Sep. 2017 - Nov. 2019, HKSAR
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SOCRATE offers turnkey and bespoke real estate investment solutions. We operate across several major cities in Europe, helping expatriate clients to find suitable assets on the secondary market, via our expert network.
As a consultant, I provide guidance to our customers through every stage of their real estate project, from conception to finalization:
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project definition,
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asset sourcing and inspections,
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administrative follow up (deed, administrative procedures, etc.),
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fitting-out works’ advice and monitoring.
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Achievements
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responsible for over 6 millions euros worth of investments
Key Account Manager
Pietercil Group | Beliès NV
Apr. 2015 - March 2017, London, UK
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PIETERCIL GROUP is an international sales and marketing partner (£200m turnover), distributing historically FMCG's through Mass Retail but developing further their own brands and production capacities over recent years. To support the international growth of Beliès NV – a daughter company of the group specialized in the production of chilled own-labelled Mediterranean delicatessen – I joined the team with a view to:
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developing further the activity in Ireland,
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carrying out a comprehensive UK market and category analysis,
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defining and implementing the commercial strategy for UK & ROI,
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developing a range suitable to the UK taste & technical requirements.
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Achievements
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delivered a 50%-growth with a leading Irish retailer ;
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acquired a new account in Ireland, listing 6 SKU’s ;
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presented the UK range developed to 3 major retailers.
Commercial Manager
Winterbotham Darby & Co Ltd.
Nov. 2012 - March 2015, Redhill, UK
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WINTERBOTHAM DARBY is an award-winning food supplier working with more than 75 factories across Europe, sourcing and developing premium food items for all the major UK retailers. Reporting into the Business Unit Manager, I was in charge of :
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monitoring Continental Morning Goods portfolios to deliver multi-million budgets ;
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driving key projects by liaising closely with the Innovation and Technical teams ;
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seeking new opportunities and areas of growth
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coordinating with the relevant partner production sites ;
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negotiating the best buying costs, determining suitable sell-out prices, MSRP and profit target.
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Achievements
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secured all volumes despite 2 tenders (13 million units) ;
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listed 2 new lines for an annual turnover of £500 000.
Export Sales
Norac Foods | Pain Clément
Sep. 2009 - July 2011, Rouen, FR
NORAC FOODS was created in 1989 and is now one of the leading companies in the French and European baked goods and convenience food markets (€840m turnover worldwide). During my time at Pain Clément – a subsidiary specialized in own-labelled prepacked bread – I was accountable for:
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taking over the Export Sales department and its selling policy,
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adapting the current product range and managing its evolution,
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participating actively into pricing and promotion policies,
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managing the relationship with Norac's distributors across Europe.
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Achievements
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listed 5 products in 3 European retail chains
